What has been completely lost in the noise is that Bredehoft at no point said Milani Cosmetics’ name. Instead, she was explaining that Heard had learned the different colors to use to cover bruises depending on their appearance. Milani did not invent color-correcting, and there were plenty of other color-correcting products on sale before 2017.
“She became very adept at it, and you’re gonna hear the testimony from Amber about how she had to mix the different colors for the different days of the bruises,” Bredehoft said. “As they were, as they developed in the different coloring and how she would use these to touch those up to be able to cover those.”
A public relations representative for Depp has been sending the Milani TikTok to journalists. In an email seen by BuzzFeed News, the PR professional asked to be identified as a “source close to JD” and claimed that what the attorney said had been refuted. Milani Cosmetics said it was not aware of this.
By responding with that TikTok, Milani made itself the main character and got the TikTok clout it had probably been looking for a long time. But it did this by participating in the online hate train focused on a woman who says she was abused.
The campaigning for Depp hasn’t all been online, either — it’s been an event for fans in person too. The judge addressed the court to say that no overnight camping would be allowed on courthouse grounds and warn spectators against making gestures or facial expressions.
But this didn’t stop fans from showing support in creative ways. One fan has been showing up with alpacas, telling the Washington Post that she brought them along to brighten Depp’s day. Depp fans have also been heard screaming “Witch!” and booing Heard outside the courtroom.